From BISG the annoucement of the final installment of their study into consumer attitudes towards e-Books.
Available today, the fourth and final installment in Volume Three of BISG's ongoing survey of Consumer Attitudes Toward E-Book Readingshows that e-book buyers are continuing to shift toward multi-function tablet devices and away from dedicated e-readers. Tablets have risen by about 25% over the past year as the first choice for respondents' e-reading device, while dedicated e-readers have fallen by the same amount.
In addition to the 45-page PDF Summary Report published today, data from Consumer Attitudesis available as a dynamic online data set via Real-Time Reporting: a unique web-based tool which displays raw data -- drillable, sortable, and accessible whenever you want it.Other key findings include:Amazon’s Kindle Fire increased over the past year from no use to be the first choice for more than 17% of e-book consumers. Other Android devices, such as Barnes & Noble’s NOOK Tablet, have also increased, from 2% in August 2011 to nearly 7% in August 2012.Tablets designed specifically for the purchase and consumption of books excel when it comes to that activity, and underperform for all others.Almost 60 percent of respondents who currently own a Kindle Fire report that they read e-books “very often,” compared with 50 percent of those who own an iPad.
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