Revisit With Digital Galleys

The Publishing Trends Newsletter from my friends at Market Partners recently took a look at the migration from print to electronic galleys and profiled a company I've been interested in for a while. NetGalley pioneered this migration and they are seeing increased success from publishers willing to make the transition. Here is a sample from the Publishing Trends article:

Carrying the torch in the e-galley revolution is NetGalley, a company owned by Firebrand Technologies, that helps facilitate and fulfill galley requests from site members by providing them with DRM-protected files authorized through Adobe Digital Editions and accessible on Androids and iPhones, desktop computers, and multiple tablets and e-reading platforms. Through the site, members composed of reviewers, media professionals, bloggers, librarians, booksellers, and educators can peruse NetGalley’s available titles, which are provided by over 100 publishers (and counting), including divisions/imprints from four of the Big Six houses. Members can select titles, and NetGalley serves as gatekeeper, passing along requests to publishers for approval (their website even clearly outlines approval guidelines for each publisher). Publishers can set expiration dates for when the galleys will no longer be available, and NetGalley also supports the aggregation of other digital promotional items like video, audio, or artwork under any title’s record page so that publishers can easily create digital media kits for readers to access along with the galley.

“We currently have over 29,000 readers registered on the site,” says Susan Ruszala, Director of Marketing at NetGalley, “and we’re growing by over 12% each month.”

It isn’t difficult to see the value for publishers in using e-galleys. With the cost of postage and printing running anywhere from $5-$11 per printed galley, digital galleys provide publishers with an unlimited amount of digital copies to send at their will instead of being limited by the amount of print copies their budgets will allow. E-galleys are also greener, cutting down on the carbon footprint of print production. To become a NetGalley client, publishers pay a one-time set-up fee based on the number of titles they publish, along with a monthly fee based on the number of titles on NetGalley’s site. There is no cost for professional reader membership.